Loose yourself in True 4K colour and clarity Dynamic Crystal Colour for crystal clear, lifelike colour HDR powered by HDR 10+. Discover picture detail like never before The best Smart platform with the best apps, incl. Apple TV app Use your Smartphone to easily setup your TV, Wi-Fi and apps The RU7400 from Samsung is a 4K ultra HD Smart TV which comes packed with many useful features. Dynamic Crystal Colour will allow you to discover a crystal, clear lifelike colour and with over a billion different colours, it is 64 times more than what conventional UHD TVs come with and the display is able to deliver picture perfect results every time. True 4K colour & clarity means that you won't be getting nothing less than 4K colour and clarity, and Samsung is able to deliver pure colours, sharp contrasts and brightness that you would expect all from the very latest 4K standards. Voice assistant allows you to interact just by using your voice and will allow you to control a variety of different services, It uses Bixby which is an intelligent assistant helping you manage both the TV and home all at the same time. HDR means you can watch every moment burst straight from the screen, you can discover exactly what is lurking in the shadows of a horror movie or witness the true natural beauty of a sun filled beach. Content discovery means less you will spend far less time searching and more time watching what you really want all with tailored recommendations, it will cleverly recommend popular shows and content all of which has been tailored just for yourself, this allows you to watch more of what you really do love. The TV will allow you to relax with a TV which helps you adapt to give you the very best 4K picture quality possible, you can also banish any messy cables from sight, this gives you a distraction free viewing experience and the wide viewing angle allows you to watch TV from any part of the living room. You can also control all of your compatible smart devices from your sofa, this will provide you with a more connected and safer home. The one remote control allows you to control everything all from just a single remote. You will no longer need multiple remotes lined up on your coffee table as the one remote allows you to multi task with simplicity. Automatically log into all of your accounts with a simple seamless smartphone connectivity. Your TV and mobile can automatically connect and your mobile will share your Wi-Fi link with the TV. You can seamlessly recognise and listen to any background music, whether it is your favourite tune or a soundtrack in a movie, the QLED TV is smart enough to find the name of a song and the service where it has come from. You can also take control of how you watch your TV with Samsung's live TV functionality. With this you can easily pause/rewind fast forward live TV and re-watch any moments you have just missed.