The Panasonic TX40EX700B brings you the beautiful realism and incredible colour of the 4K Ultra HD straight into your home. Display 4K Ultra HD delivers incredible realism, natural motion and serious detail, so if you decide to watch your favourite movie, favourite TV show or the big match you are always guaranteed the best picture possible. Thanks to the special Wide Colour Phosphor technology the EX700 produces a broader colour range and covers more than 90 percent of DCI standards. This means the Wide Colour Spectrum gives your TV a more subtle, natural toned colour palette meaning everything you watch becomes much more life-like. For an outstanding picture quality the EX700 uses Advanced Colour Processing which delivers much more accurate colours and works to produce deeper blacks which retain detail even in the darker scenes. Thanks to the 1600 Hz BMR, your favourite movies and games will always look incredibly smooth and life-like, it analyses each frame to minimise blurring which will keep you focusing on the sharpest part of the image. You can easily connect your Blu-ray player meaning you really will make the most out of your favourite action movies, watching in 4K means you really will feel like you are at the centre of all the action. Smart TV Powered by Firefox OS, the My Home Screen provides quick and easy access to the content that you want or need. You are able to customise the home screen with a variety of apps and you will always stay on track with the all the latest technology developments and content. The cloud services let you easily use fully-fledged, large-data games and a wealth of content services, meaning you can quickly switch over from watching TV to playing games, watching Netflix, Amazon videos or even YouTube. Freeview Play The Panasonic TX40EX700B TV features Freeview Play. Combining catch-up TV, on-demand services and live television, watching what you want, when you want, is now easier than ever. It's free from subscription and is compatible with existing broadband services too. Services such as BBC iPlayer, ITV Player, 4oD and Demand 5 are also available without having to open specific applications. This gives effortless scroll back so you never miss a second of your favourite shows. Design Connecting your favourite devices is never a problem thanks to the 3 HDMI ports and 3 USB ports, meaning you can have your games console, Blu-ray player and another device all plugged into the TV at once. The TX-40EX700 features an adjustable stand which gives you choice of how you want it to look. With 2 distinct styles in one adjustable stand design you are able to change the look of your TV as often as you decorate. Finished in a slick silver and offering many incredible features, the Panasonic TX40EX700B really is a must have for any household who wants their TV to be centre of attention in the living room. You also have the choice to wall mount the EX700 which means it will not only look incredible but it will also free up some floor space.