4K Ultra HD QLED screen for vibrant, detailed images Dolby Vision IQ adjusts the colour and contrast for you Smart TV Sound created by Onkyo for a truly cinematic experience Lets you change up the settings for optimised gameplay The TCL QLED 43C725K 43 Inch Smart 4K Ultra HD TV has everything you need to give you the perfect night in front of the TV. Thanks to the state-of-the-art Quantum Dot technology, the TCL TV delivers genuine cinematic colour made from over a billion colours and shades. All of the colours that cinema cameras can capture. This makes it possible to deliver a level of colour reproduction, detail and depth which are unrivalled by any other LED or OLED TV. High Dynamic Range is the latest standard for UHD content, HDR PRO provides a superior High Dynamic Range experience with great contrast, shadow detail and vivid colour accuracy. You really will experience incredible picture detail, one which the film maker intended for you to see. Everything you watch will be as detailed as it is in the real world so you can dive further into the depth and detail of all your favourite content. Combined with 4K HDR PRO is quantum dot technology which provides an even superior High Dynamic Range experience to deliver even the finest details. Even on the fastest moving actions you won't miss a detail. MEMC which is TCLs proprietary software algorithm, steps up to the plate while you are watching sports, fast-paced shows or your favourite action movies. It helps to reduce motion display blur and keeps motion trails to a minimum, so your viewing experience is always crystal clear. This TCL TV supports HDR10, HDR HLG, HDR10+ and HDR DOLBY VISION which ensures you will always get the best 4K HDR picture quality. So, if you enjoy Dolby Vision content on Netflix, Disney+ or HDR10+ content on Amazon Prime Video, this TV will support them all and deliver the best format. The TCL 43C725K is also the perfect choice for gamers as it offers impressive response times alongside the impressive picture quality. It supports HDMI 2.0 which ensures compatibility with the latest game console generations and enables functions like ALLM (Auto Low Latency Mode). ALLM allows the video games console or PC graphics card to automatically switch the TV into game mode for a super-fast TV game input lag below 15ms. Having incredible picture quality is one thing but when you add in impressive sound you have the full experience. This TCL TV features ONKYO speakers which have been specifically designed for sound clarity and precision. These allow a more realistic Dolby Atmos sound experience from the comfort of your own home. Whether it is intimate dialogue or a complex soundscape, every detail comes alive in rich clarity and depth, so you won't miss a thing. These speakers really will put you right at the heart of the action and make you feel involved like never before. With advanced Hands-Free voice control combine to Google Assistant, this TV makes life smart and simple. You can tell it to do things and is always ready to help with over 1 million actions. Also, the more you use it the more it learns and helps you out. This TV is also compatible with Amazon Alexa, so why not ask it to play music, hear the news, check the weather or just simply adjust the TV volume. There is no more searching for the remote and missing the start of your favourite series. No frame on the front for a bigger screen and more picture that you love. This ultra slim design concept is using real metal, making it not only an elegant piece of craftsmanship but also a durable one that will blend into your living space. A timeless piece of Art Design elevating and blending perfectly into your living space.