SELF-LIT LG OLED 4K Ultra HD webOS Smart Platform LG Alpha 9 Gen 3 processor Freeview HD Tuner Dolby Atmos LG OLED48CX5LC 48" 4K Ultra HD Smart OLED TV - LG Alpha 9 Gen 3 Processor, Dolby Vision IQ & Dolby Atmos Witness the quality of 4K Ultra HD visuals, encompassing audio and effortless controls of the Smart features with the LG OLED48CX5LC 48" 4K Ultra HD Smart OLED TV, the world first under 50" 4K HD TV. Thanks to the SELF-LIT pixels of your new LG OLED screen, you not only are given not only stunning 4K Ultra HD images with Motion Pro and TruMotion enhancements for smoother action scenes and sports events but also, infinite contrast and rich lifelike colours as well as a "Eye Comfort Display" certified screen that limits the levels of blue light it emits to protect your eyes while you enjoy watching your favourite media. This wonderfully detailed display is improved further thank to the power of the LG Alpha 9 Gen3 Processor and the automatic tuning of the Dolby Vision IQ. The screen brightness, colour, and contrast adjusted to suit the content and your homes lighting conditions automatically. Combined with the Dolby Atmos system you are given an immersive 3D sound experience to match the quality of the action on the screen. Use LG Sports Alert to keep up to date with the latest results of your favourite sporting events while you watch other content. Enjoy the wealth of online streaming content using the simple to use LG webOS smart platform and access shows, movies and other media from Netflix, Disney+, Apple TV+ and LG Channels and more. Combined with the intelligent ThinQ AI you can control all this as well as connected Google Assistant and Amazon Alexa devices with just your voice. Witness the directors and creators' true vision thanks to the FILMMAKER MODE. By disabling postprocessing effects including motion smoothing and image sharpening, you are given the original vision of the director. Your new LG CX5 Series 4K HD TV is also built for the gamers in the house. NVIDIA G-SYNC Compatible support ensures that to enjoy your PC games with a clearer, reduced stutter, lag and flickering. Combined with the higher frame rate, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel) all with the advanced HDMI 2.1 specifications you can experience "high-res", synchronized and smooth graphics. HGiG delivers HDR gaming graphics and 1ms response time also give you both rich colours and rapid response times you need to get the most out of your online competitive games as well as amazing single player games.