4K Ultra HD Stunning sharpness and crystal clarity Cognitive Processor XR upscales shows to high quality Smart TV Catch up, movies and more Acoustic Multi-Audio for sound and action alignment X-Motion Clarity reduces image juddering and blurring The Sony Bravia XR75X90JU 75 Inch Smart 4K Ultra HD HDR LED TV delivers incredible picture quality to all of your favourite content and will bring movies nights to life from the comfort of your front room. Right at the heart of this Sony TV you will find the top-of-the-line Sony XR processor with cognitive intelligence. It takes clues from how our brains process information; it will fine tune every element of the screen instantly. This results in an incredibly realistic image with all the aspects perfectly balanced. The TV is able to focus the way your eyes do, detecting the main focal point of each scene and enhancing important details for added sense of depth. There is also the Full Array display which will adjust the brightness and contrast to deliver the perfect balance on screen. Combine this with TRILUMINOS technology you get natural looking colours that are deep and bright. So just find your favourite content, sit back, relax and enjoy the quality you are witnessing. Sometimes when you are watching fast paced action on your TV you start to see some blur behind the action. This TV features XR Motion Clarity technology which makes sure your picture doesnt skip a beat, keeping everything, you watch as smooth as real life. You will also be able to enjoy a multi-dimensional sound experience with Dolby Atmos, this technology really will make you feel as though you are right at the centre of the action as it passes by your ears. Google TV lets you see all your favourites and also your recommendations all in one place. Netflix, Prime Video, YouTube you can pick up exactly where you left off with a simple press of a button. With Chromecast, AirPlay and Miracast, you can play straight from your tablet or smartphone, load up apps on the big screen, or show off your favourite photos. And dont forget you also have BBC iPlayer, ITV Hub, All 4 and the rest to catch up with. With Google Assistant and a microphone built-in the remote, controlling your TV just got even easier. You can change channels, load apps, even see what the days weather is just by using your voice. And if youve got other smart home gadgets at home you can sync them up and control them through the TV too. So sit back, pick a movie and dim the lights all by talking to your TV.